Some people data mining as the process to extract useable data from the raw facts or information that is provided to you by using various tools of machine learning. To say, that data mining is used to find useable data may be a little contrary to the notion as it is mainly used to extract patterns. These patterns are further used to gain information about the person or the business whose data has been collected. It is like playing minesweeper. All you have to do is to recognize the pattern in which the blocks are laid out. Once you have done that you realize that it legitimately solves the entire game. Similarly in data mining, from the information that is collected, patterns are drawn out, and when one single pattern is recognized the whole data pattern is solved within minutes.
Let us look at a simple example yet a fascinating example of data mining in your daily life that we bet you would have noticed but never thought about it. When you search for a product on your phone, say, you searched about laptops on your e-commerce website. You do some research about the product on google and then leave the thought aside for a while. But you would have noticed hoe miraculously your social media starts giving you advertisements about laptops. That is when data mining comes into play the patterns in your search history are identified using advanced machine learning and similarly the suggestions are displayed on your social media accounts or any other website you visit. To put it in simple words the whole internet is interconnected. There is nothing that is displayed to you without a reason. And no one person is sitting behind the computer screen and controlling everything it is just the techniques used in machine learning that are used to identify everything.
Data mining uses techniques such as cluster analysis, regression, and sequential pattern managing and spatial indices. Data mining is not a new concept in the world. All of these data extracting techniques have been carried forward for centuries now, the only difference is that previously it was done manually but now no human intervention is needed as everything now is becoming digitized. Most of the companies would charge you thousands of dollars for the process of data mining but there is one software that sits casually on your desktop and does the job for free. Yes, you read it correctly. Excel sheets are the data mining tool that goes unnoticed most of the time and it could not get any easier than this.
Data mining has features that are too good to be true but meanwhile, there are reasons why people believe that it is an invasion of their privacy. Data mining helps everyone across the globe in various markets such as finance and banking, manufacturing, and all the government-related work. All of the stock prices prediction is the outcome of data mining and regression analysis only. But the disadvantages are many.
The problem of invading people’s personal space and acquiring their data without their permission still tops the charts there are other issues such as security and misuse of information that follow.
Data mining means acquiring all of your details. While you are typing your bank information or credit card details some organizations have access to all your information and can use it their desired way but they choose not to. Special terms and conditions are to be signed by the company and it is its utmost priority to keep your data safe.
There are some security issues too. For example, when you enter any of your details such as your address, password, date of birth, or your social security number all of your information is stored which is further used to provide you suggestions based on the details that are filled in. All of those suggestions are following your age, gender, and every other detail but some of the sensitive information might fall in the wrong hands as it is easy to breach and prone to the attack of hacks. In this condition, all your information can be mistreated or misplaced.
You may feel safe while entering any password or details imagining that it is safe from all the people and no one knows it but you are greatly blindsided because the people behind those machines whose job is to refine the details using big data know you closely and better than anyone else.
The verdict on the given issue is yes, data mining is invading the personal space of an individual in every possible way you could think of.